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Marketing Performance Measurement Requires the Right Metrics: MetStrat Performance Measurement™

Posted by on Monday, January 13th, 2014 in Uncategorized

Establish Relevant Metrics Measures and metrics abound in Marketing. The challenge is to select the right ones. This is a essential skill for marketers who excel at Marketing Performance Measurement. It seems like it would be easy enough to do, yet less that a quarter of Marketing organizations select metrics that matter to the C-Suite. […]

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The Accelance® Blueprint for Alignment and Accountability

Posted by on Wednesday, January 8th, 2014 in Marketing Performance Benchmarking Studies, Uncategorized

Achieve Marketing Alignment and Accountability with the Accelance® Blueprint and Outcome-Based Mapping Application It may be hard to believe, but it’s true, many companies are still not using customer or Marketing metrics to help form critical strategic decisions. Study after study claims that while many marketers are making progress when it comes to basic Marketing […]

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Bolster Content, Segmentation and Enablement with Personas and Playbooks

Posted by on Thursday, September 13th, 2012 in Uncategorized

Marketing and Sales share the responsibility of finding new profitable customers. To attract new customers, the sales and delivery teams must be able to articulate the business benefits. These groups often rely on marketing to create the processes and tools that enable the sales team to fine-tune and accelerate customer acquisition.   Invest in Three […]

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Foster Data-Driven Customer-Centric Decisions

Posted by on Tuesday, August 28th, 2012 in Uncategorized

Data-driven marketing. Is there any other kind in today’s business environment?  Today’s marketers know they need to make fact-based strategic decisions about customers, markets, and products. Marketers are uding data for everything from segmentation and ecosystem mapping to creating personas, from voice of the customer to customer satisfaction and supplier preference research, from capturing the […]

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Fuel Marketing Operations, Processes, & Automation

Posted by on Tuesday, August 28th, 2012 in Uncategorized

Process is one of the four pillars of high performing organizations. All functions within your organization run on process and Marketing is no exception. Processes capture the sequence of interdependent and linked procedures used to convert some type of input (typically Marketing inputs take the form of data) into an output. There’s a lot of […]

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Harvest Marketing Data & Analytics

Posted by on Tuesday, August 28th, 2012 in Uncategorized

The more you understand your customers, the more you can develop relevant, compelling messages, products, offers, etc. Acquiring market and customer insights takes data and analytics. Marketers who have come to be perceived as value generators for their organization have learned how to use data, analytics, processes and metrics to move business results and demonstrate […]

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Master Marketing Alignment, Accountability, Measurement, Dashboards & ROI

Posted by on Tuesday, August 28th, 2012 in Uncategorized

Alignment and accountability are the first steps every aspiring marketing organization must take to improve its performance management and measurement. Alignment and accountability are inextricably linked and are the cornerstones for transforming marketing into a center of excellence. Without alignment, it’s impossible to quantify Marketing’s value to the business, and to select the right metrics; metrics […]

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Metrics Audit

Posted by on Sunday, August 29th, 2010 in Uncategorized

MarketStrength Description: Is your marketing department performing as well as it should? Do you have trouble measuring marketingís impact on the business? As part of its Metrics First™ Service, VisionEdge Marketing conducts Marketing Performance Measurement and Management Audits (Metrics Audit). A metrics audit is a systematic examination of an organization’s marketing metrics, dashboard, data, measurement […]

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Amplify Your Marketing Performance Management

Posted by on Thursday, August 26th, 2010 in Uncategorized

Every Marketing organization today is expected to be performance-driven. What does performance-driven mean? It means that the Marketing organization at a minimum operates according to these parameters: A set of measurable performance standards A pointed focus on outcomes Clear lines of accountability We have found that performance-driven Marketing organizations excel in these four areas: 1. […]

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Measuring Marketing

Posted by on Thursday, August 26th, 2010 in Uncategorized

“The guidance, methodologies and tools VEM provides us during the engagement fundamentally changed our focus away from measuring tactics.” BAX Global “VEM worked with us through several iterations of our planning process. They were instrumental in helping us define the appropriate role for marketing within our company, and what metrics we can use to measure […]

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