Best-in-Class marketers align Marketing with business outcomes and clearly convey their impact and contribution to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful […]
How to Make Marketing More Relevant to the C-Suite Today’s business climate necessitates that marketing demonstrate accountability, communicate value and show how it impacts the organization. Despite the wealth of […]
Join us for this exciting webinar with Nimble on actionable analytics! Marketers are increasingly being held responsible for growth and revenue. Today data analytics serve as the foundation for finding, […]
As a marketing leader, you know the pressure is on to prove marketing’s impact on the business. To do that, you need to excel at Marketing Performance Management (MPM). Done […]
VisionEdge Marketing is delighted to once again participate in an eMetrics conference in the Cornerstone Track.* Don't miss it! Register here. Make sure to use our code SPEAKER for 20% off! […]
Marketing performance remains a challenge for all but an elite group of Marketing organizations. The pressure on Marketing organizations to be able to prove their value, impact and contribution to […]
Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal […]
Marketing runs on processes. And processes are the domain of Marketing Ops. Join our MarTech session on October 3rd: How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations […]
Beyond Theory: Using Data to Create a Segment-Based Strategy Lack of or access to data no longer Marketing’s biggest challenge. In fact, the opposite is true. Marketers are drowning in […]
Make Your Marketing Analytics More Relevant to the C-Suite The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find […]
