Are You Fishing in the Right Pond with the Right Bait?
Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual […]
Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual […]

Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth in a dynamic world.

Attend this webinar to address three of the most common marketing planning problems, improve alignment and accountability.
A customer-centric message map helps ensure consistent messaging, and plays a critical role in customer acquisition and retention. Join this presentation to learn the 5 steps it takes to create a customer-centric message map.
This CFG webinar addresses how to use data to measure and improve Marketing's performance and prove its value.
The ISBM MEX event explores the findings from the 2021-2022 MPM Benchmark Report & how to apply these to create a Marketing org. that excels.
Start the New Year off right by joining Nimble CEO, Jon Ferrara and Founder of VisionEdge Marketing, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023! Operating without a customer-centric growth plan is like […]
Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on […]
JOIN US on "The Troy Show" for an exciting discussion on the power of performance management and its impact on accountability. Effective performance management plays a crucial role in optimizing […]
Review the relationship between Best-in-Class (BIC) Marketing organizations when it comes to performance measurement & management. Explore what the BIC Marketing organizations do differently & better to earn high marks […]