Events

Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and […]

Customer insight is an essential element for achieving market leadership, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products, […]

MarTech 2016 in San Francisco

Despite advances in data, analytics, and technology, the overall marketing grade and the number of marketers earning an "A" continues to slide. Since 1999, VisionEdge Marketing and partners and other companies have conducted research involving hundreds of firms to discover how marketers can prove their value, impact, and contribution. The research reveals there is a small elite group of Marketers who earn top marks from the C-Suite for this ability. This group, known as Value Creators, are perceived to be more credible. With credibility comes influence and relevance. Learn how you can join the ranks of this elite group. In this session you'll learn:
the six areas where these best-in-class marketers excel;
how you can build and leverage your business acumen;
how to make your data, analytics, and metrics more relevant to the C-Suite;
and how to manage and report on your performance to prove and improve the value of marketing

April 3-4, 2016 Hyatt Regency Grand Cypress 1 Grand Cypress Blvd, Orlando, FL 32836 Mid-Market CMO Forum 2016 It’s easy to collect data without insight, but to gather insight without […]

Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved, core skills, and its role in creating Marketing Centers of […]

ISBM Conference: The Stakeholder Value Chain May 3-5 Chicago Loyola University Corboy Law Center, Kasbeer Hall E Pearson St, Chicago, IL 60611 Even when you’re nearly 50 years old and […]

  The Jeannette Expedition - an eight-day northern arctic trek in which the team was inadvertently back tracking farther south - serves as a metaphor for this year's Marketing Performance Management […]

Marketers everywhere are pressed to prove and improve the value of Marketing. An elite group of Marketers does this better and differently than their colleagues. Learn the 10 best practices […]

It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver […]

All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a […]