4A's Webinar The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment, it’s not enough for the marketing team to have skill and proficiency at marketing - whether inside […]
Godfrey FWD:B2B Marketing and Technology Conference 2015 It’s often been said that today’s customers are in the driver’s seat when it comes to selecting a supplier. Certainly customers have more choices, more control, and more ways to access information and to connect. As a result, marketers need a new way to attract and retain customers. […]
Even if you’ve mapped out your marketing plan for next year, you should attend this webinar. And if you don’t have a plan yet, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you. Register to attend.
Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and marketing accountability. In this program, Laura Patterson, from VisionEdge Marketing and Jay Verellen from KENNAMETAL, a supplier of tooling and industrial materials, will walk you […]
Customer insight is an essential element for achieving market leadership, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products, validate new ideas, beta test and provide constructive feedback on upcoming products and releases, improve messaging in existing markets and target new markets, and provide […]
MarTech 2016 in San Francisco
Despite advances in data, analytics, and technology, the overall marketing grade and the number of marketers earning an "A" continues to slide. Since 1999, VisionEdge Marketing and partners and other companies have conducted research involving hundreds of firms to discover how marketers can prove their value, impact, and contribution. The research reveals there is a small elite group of Marketers who earn top marks from the C-Suite for this ability. This group, known as Value Creators, are perceived to be more credible. With credibility comes influence and relevance. Learn how you can join the ranks of this elite group. In this session you'll learn:
the six areas where these best-in-class marketers excel;
how you can build and leverage your business acumen;
how to make your data, analytics, and metrics more relevant to the C-Suite;
and how to manage and report on your performance to prove and improve the value of marketing
April 3-4, 2016 Hyatt Regency Grand Cypress 1 Grand Cypress Blvd, Orlando, FL 32836 Mid-Market CMO Forum 2016 It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of […]
Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved, core skills, and its role in creating Marketing Centers of Excellence.
ISBM Conference: The Stakeholder Value Chain May 3-5 Chicago Loyola University Corboy Law Center, Kasbeer Hall E Pearson St, Chicago, IL 60611 Even when you’re nearly 50 years old and an established and successfully player in the market, there’s a time to step back and take a new approach to growth. The H-J Family of […]
The Jeannette Expedition - an eight-day northern arctic trek in which the team was inadvertently back tracking farther south - serves as a metaphor for this year's Marketing Performance Management (MPM) Benchmark study. Though they marched feverishly toward achieving marketing excellence, this year’s study reveals that while some marketers made great progress, much of it […]
