Check out the VisionEdge Marketing’s session, “Personas: Marketing Tools to Accelerate Sales” presented at
DemandCon Boston. This presentation explores sales enablement tools that help the sales organization improve their effectiveness at the right time to increase their rate of success, called Personas, and how marketers can create them to support demand generation. This session covered:
• The differences between personas, profiles, and roles
• How to create personas
• How to use personas to support demand generation efforts
Follow this link to access the session handout. You will need to log in or register to download the pdf for this presentation.
What comes next?
Useful resources to help you create personas
Create Powerful Personas article
Using the Customer Buying Process to Align Sales and Marketing & Create 3 Key Enablement Tools
This 54-page workbook, equipped with 15 valuable worksheets, enables users to map their customer buying process, develop questions for persona creation, work through considerations for creating usage scenarios, and establish business outcomes.
Get more information or purchase the Using the Customer Buying Process workbook
Buy Your Best-Practices Workbook
Take a Customer-Centric Approach to Sales and Marketing Alignment
One of the most important steps marketing and sales teams can take is to improve alignment is take a customer-centric approach.
Download Don’t Waste Your Bullets: Customer Engagement To Accelerate Revenue And Improve Alignment
Case Study 26:Pipeline Engineering Improves Forecasting, Sales Alignment, & Marketing Effectiveness.
This case study gives insight into how VEM worked with ClearCube to redefine their pipeline to make sales forecasts more reliable and accurate and improve alignment between marketing and sales.
Click here to learn more about Case Study 26 and other studies
Subscribe to The VisionEdge Marketing MPM Newsletter
This monthly newsletter is dedicated to providing recommendations related to marketing accountability, metrics and dashboard development, processes for improving marketing performance, and often includes research of interest to marketers.
Remember, you need to register to download the presentation.
FAQ:
A: A VisionEdge Marketing session presented at DemandCon Boston focused on personas as a sales enablement tool—helping Sales improve effectiveness at the right time to increase win rates, while supporting demand generation.
A: (1) Differences between personas, profiles, and roles, (2) how to create personas, and (3) how to use personas to support demand generation efforts.
A: When built correctly, personas help Sales and Marketing align around who the buyer is, what matters to them, and how they make decisions—improving relevance, timing, and conversion.
A: Use the provided link to download the PDF; you will need to log in or register to access it.
A: The “Create Powerful Personas” article and the resource on using the customer buying process to align Sales and Marketing and create three enablement tools.
A: A 54-page workbook with 15 worksheets to help users map the customer buying process, develop persona interview questions, build usage scenarios, and define business outcomes.
A: Take a customer-centric approach and use resources such as “Don’t Waste Your Bullets: Customer Engagement To Accelerate Revenue And Improve Alignment.”
A: Case Study 26 (ClearCube) on pipeline engineering to improve forecasting accuracy, Sales-Marketing alignment, and marketing effectiveness.
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