VisionEdge Marketing President and Co-founder To Present at PROMO Live


Session details innovative approaches and tools for improving marketing performance


AUSTIN, TX October 2, 2006  VisionEdge Marketing, a leading marketing metrics and consulting firm, announced today Laura Patterson, President and Co-founder, will host a 60-minute session titled, Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century on Thursday, October 12 at 11:30 a.m. at Promo Live in Chicago.


Corporate executives everywhere are calling for hard evidence that marketing programs will connect with customer in new and innovative ways to drive greater profitability for the business. As a result, marketing organizations have to prove that they contribute more than they cost. Appropriate and effective metrics can make the difference between being seen as a strategic asset to the business versus a tactical service arm. Marketing organizations must move beyond simple tracking activities, elevating their game to identify and drive the performance metrics that matter most to the organization.


The session includes a case study that provides a best practices methodology designed to:

  • Solidly align marketing programs with corporate goals and objectives
  • Turn competitor, customer and market data into actionable performance metrics to influence the strategic direction of the company
  • Implement a strategic metrics framework to demonstrate the value of marketing investment 


A recognized industry expert with over 25 years of experience, Laura Patterson possesses an in-depth understanding of the challenges facing today’s marketing organizations. Prior to Co-founding VisionEdge Marketing, she was at the marketing helm of Evolutionary Technologies where she helped successfully reposition the company and served as the Director for the Customer Marketing and Brand Strategy for Motorola’s Semiconductor Products Sector. The author of several books on marketing including Measure What Matters and Gone Fishin, she has served as a teacher and guest lecturer for a number of universities and business associations including the University of Texas at Austin, Truman State University, Stanford University and Purdue University.



About VisionEdge Marketing

VisionEdge Marketing is a data-driven strategic and product marketing consulting firm recognized as a thought leader in the area of marketing performance management. The company provides both project-based consulting and professional development to help organizations address the fundamental objectives of business survival, profits and growth. Founded in 1999,VisionEdge Marketing is headquartered in Austin, Texas. For more information, please visit


For more information, contact:

Esther Choi      

VisionEdge Marketing

(512) 681-8800 x13                                                                               

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