Five Steps for Serving as an Effective Agent of Change
As you use data, analytics, and modeling to tackle problems, you have the opportunity to affect organizational change, in essence to be an agent of change.
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Build Equity With Customer Engagement and Loyalty
Employ six steps to create a model to improve your customer engagement and loyalty, ultimately brand and customer equity.
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Market Expansion: How to Identify, Assess and Choose Adjacencies Wisely
One way to grow is with a market expansion strategy. Use this 3-step approach to identify the most ideal adjacent market opportunities.
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It Doesn’t Have to Cost a Fortune: Three Tips for Cost Effective Research
Effective research to help your organization make better market, customer and product decisions to prove and improve the value of Marketing.
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How and Why Best-in-Class Marketers Forge Explicit Partnerships with Sales, IT, and Finance
BIC marketers forge stellar partnerships with key internal teams, especially IT, Finance and Sales. Create solid partnerships with these 5 best practices.
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Are You Among the Ranks of the Value Creators?
Despite advances in data, analytics, and technology, only 20% of marketers earn the title of value creator. Here’s how you can join the ranks.
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A Five-Step, Marketing-Led, Process for Identifying Organic Growth Opportunities
Organic growth is the main driver of a firm’s market value. These 5 steps help the organization identify and select the best options for organic growth.
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How to Improve Customer Engagement: First Measure It With These 11 Questions
Customer behavior provides insight as to the degree of engagement, but eventually we need to have a consistent customer engagement metric if we want to be able to impact the behaviors. Ask these 11 questions to improve customer engagement.
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