Define, Discover and Design Your Way to a Dashboard that Shows ROI
Create a Marketing dashboard that shows your executive team how Marketing creates value for the company, facilitates decisions, and manages risk.
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How to Choose the Right Metrics for Your Marketing Dashboard
One of the most important steps in developing your dashboard is to choose the right metrics. Use these 2 important considerations to select your metrics.
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Effective Marketing Dashboards Prove Marketing’s Value
Creating an effective dashboard that proves Marketing’s value is not an easy task. Here’s 3 questions you need to answer to start.
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Social Media Metrics to Help you Shoot for the Stars
Social media changed how we engage in our ecosystem. Include metrics and measures from these 4 categories to measure your social media.
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Understand and Improve Marketing Accountability with 5 Steps
How can you make strides on your Marketing accountability efforts? These five initial steps will go a long way toward enabling you to achieve this goal.
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Marketing Metrics: The Paradigm Shift
Marketing measurement is an integral part of every marketer’s job. At a minimumm your Marketing metrics should reflect these 5 characteristics.
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Ready to Set Your Marketing Metrics: Think Like a General
Marketing professionals must shift from activity-based measures to business outcome–based metrics. Here are three suggestions for how to make the shift.
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Expand Your Analytics Power for Smarter and Stronger Marketing
Analytics helps make Marketing smarter, faster and stronger. Take these three action steps to expand your analytics power.
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