Effective Marketing Dashboards Prove Marketing’s Value
Creating an effective dashboard that proves Marketing’s value is not an easy task. Here’s 3 questions you need to answer to start.
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Social Media Metrics to Help you Shoot for the Stars
Social media changed how we engage in our ecosystem. Include metrics and measures from these 4 categories to measure your social media.
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Understand and Improve Marketing Accountability with 5 Steps
How can you make strides on your Marketing accountability efforts? These five initial steps will go a long way toward enabling you to achieve this goal.
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Marketing Metrics: The Paradigm Shift
Marketing measurement is an integral part of every marketer’s job. At a minimumm your Marketing metrics should reflect these 5 characteristics.
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Ready to Set Your Marketing Metrics: Think Like a General
Marketing professionals must shift from activity-based measures to business outcome–based metrics. Here are three suggestions for how to make the shift.
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Expand Your Analytics Power for Smarter and Stronger Marketing
Analytics helps make Marketing smarter, faster and stronger. Take these three action steps to expand your analytics power.
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7 Key Steps for Creating a Performance-Driven Marketing Organization
Creating a performance-driven Marketing organization will help meet expectations to generate value by capturing market share, increasing lifetime value…start with these 7 essential steps.
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More Data DOES NOT Mean Better Insights: The Process to Get you There
The goal is to derive insights from the never-ending flow of data. Use this 5 step process to get from data to insights.
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