Loyalty Vs. Retention and Best Practices for Measuring Loyalty
Customer loyalty is an intangible but extremely valuable company asset. Take these 3 behaviors into account to measure loyalty and build your model.
Read more
Analytics: The Essential Ace in Every Hand
Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions, improving performance and working smarter. Here are 7 key analytical concepts and skills every marketer should have in their hand.
Read more
Tame Big Data and Gain Big Insights
Tame Big Data and tap into big insights that will enable you to take advantage of market opportunities, deliver an exceptional customer experience.
Read more
Drive Growth with Analytics and Marketing Operations
Marketing Operations uses analytics to facilitate strategic planning and growth. Here’s how analytics helps evaluate and address 5 growth opportunities.
Read more
The Evolving Role of Marketing Operations
The Marketing Ops role has expanded beyond MarTech or program implementation. It now serves at 6 roles and is competetent in 5 key areas.
Read more
Marketing Operations 2.0: Leading the Way to Centers of Excellence
Marketing Operations is constantly evolving. We define MO 2.0 as the initiative BIC marketing orgs are implementing to transform marketing into a COE.
Read more
5 Criteria Every Marketing Plan Must Meet
Your Marketing plan is one of the most powerful alignment tools available. Marketing plans of Best-in-Class organizations meet these five criteria.
Read more
Alignment and Accountability: Key Cornerstones for Your Marketing Plan
The Marketing plan is a fantastic accountability and alignment tool. Follow these 7 Steps to create a Marketing plan that achieves both of these.
Read moreSorry, no posts matched your criteria.
Recent Posts
- The Destiny of Siloed Priorities is Random Acts
- The Power of Customer-Led Product Development for Market Growth | What’s Your Edge?
- Footprint Expansion: A Customer-Centric Growth Strategy for Scaling
- The Focus on Right-Fit Customers Yields Faster Profitable Growth | What’s Your Edge
- Customer Research and Growth: The Hidden Cost of Not Truly Knowing Your Customers
