Six Non-Financial Metrics Every Marketer Should Measure
Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial Marketing metrics.
Read more
Five Steps to Help Marketing Gain Credibility With Your CFO
In today’s world, financial rigor and strategic insight are becoming tightly linked. Increasingly, CFO’s are playing a primary role implementing strategies.
Read more
A Look Into Measuring Word of Mouth (Part 2)
It’s not easy to measure WOM, but because WOM can have a very positive impact it’s important to do so.. Measuring a WOM “episode” involves these components.
Read more
A Look into Measuring Word of Mouth (Part 1)
Whether by referrals or positive product reviews, companies depend on Word of Mouth to help drive new opportunities. 4 best practices for measuring WOM.
Read more
How Marketing Strategy and Execution Can Fuel Sustained Growth
How can you facilitate business growth and serve as value generators? Three areas help you implement a Marketing strategy to support growth.
Read more
The Core Components for Effective Storytelling and Relationship Marketing
In business, taking a customer-centric approach to storytelling can boost results, improve customer relationships, and bolster demand gen.
Read more
Guiding Principles for Metrics and New Product Development
New Product Development (NPD) performance is multifaceted. Apply four key principles to help you select metrics for NPD or any other part of your Marketing function.
Read more
Measures and Benchmarks for Service and Support Teams
Service and support make financial contributions to many companies’ revenue. Consider these 3 operationally oriented measures to improve performance.
Read moreSorry, no posts matched your criteria.
Recent Posts
- Focus on Solving Customer Pain Points to Future-Proof Your Company | What’s Your Edge?
- Customer-Centricity in M&A: The Accelerant for Post-Deal Value
- How Strategic Clarity Drives Growth, Profitability, and Customer Value
- Breaking Through Stagnant Growth with a Customer-Centric, Process-Driven Approach | WYE?
- Why Lack of Accountability is Stalling Your Organization’s Growth
