7 Key Steps for Creating a Performance-Driven Marketing Organization
Creating a performance-driven Marketing organization will help meet expectations to generate value by capturing market share, increasing lifetime value…start with these 7 essential steps.
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More Data DOES NOT Mean Better Insights: The Process to Get you There
The goal is to derive insights from the never-ending flow of data. Use this 5 step process to get from data to insights.
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Loyalty Vs. Retention and Best Practices for Measuring Loyalty
Customer loyalty is an intangible but extremely valuable company asset. Take these 3 behaviors into account to measure loyalty and build your model.
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Analytics: The Essential Ace in Every Hand
Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions, improving performance and working smarter. Here are 7 key analytical concepts and skills every marketer should have in their hand.
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Tame Big Data and Gain Big Insights
Tame Big Data and tap into big insights that will enable you to take advantage of market opportunities, deliver an exceptional customer experience.
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Drive Growth with Analytics and Marketing Operations
Marketing Operations uses analytics to facilitate strategic planning and growth. Here’s how analytics helps evaluate and address 5 growth opportunities.
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The Evolving Role of Marketing Operations
The Marketing Ops role has expanded beyond MarTech or program implementation. It now serves at 6 roles and is competetent in 5 key areas.
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Marketing Operations 2.0: Leading the Way to Centers of Excellence
Marketing Operations is constantly evolving. We define MO 2.0 as the initiative BIC marketing orgs are implementing to transform marketing into a COE.
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