VisionEdge Marketing's #SmartBusiness Blog VisionEdge Marketing

From Sales Funnel to Customer Buying Journey

The traditional sales funnel is beyond its expiration date. The customer buying journey map provides the vehicle to improve Marketing and Sales alignment.

Why Peace of Mind Needs to Be Part of Your Customer Experience Measurement

It can be difficult to measure customer experience. Learn the role peace of mind plays in creating and calculating your customer experience metric.

Customer value improve business decisions

Using Customer Lifetime Value to Improve Investment Decisions

We know that Customer Lifetime Value (CLV) is an important metric for every company. Here’s how to measure it and use it to improve investment decisions.

How To Build Your Marketing Dashboard: Just Add Data – Some Assembly Required

Many companies tell us that they are creating a Marketing dashboard to improve visibility and alignment. As a key element of performance management, a marketing dashboard also serves as an […]

Marketing Technology: Tales from the Toolbox

The marketing technologies and tools you choose, your implementation, and the processes and skills you need greatly impacts your capabilities.

Anticipate your competition when developing your Marketing Strategy

Think like the Competition When Creating Your Marketing Strategy

Marketing strategy requires you to consider both the customer and competition. These 10 questions help you formulate your marketing strategy.

Optimize your Marketing mix and spend with attribution and mix models.

How To Maximize Marketing Spend With Attribution and Mix Models

Marketing makes invests in a variety of channels. How do you know which ones are having the biggest payoff? This is the realm of attribution and mix models.

How to Keep Your Marketing Measurement Resolutions on Track

Tie your Marketing Measurement to what matters to the C-Suite. Begin with the end in mind, Ask what business needle are you trying to move.

Sorry, no posts matched your criteria.

“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.