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Measure Marketing effectiveness and efficiency

Efficiency vs. Effectiveness Metrics

Marketers Need Both Effectiveness and Efficiency Metrics In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. Effectiveness is doing […]

SmartStart Services™ Guides Customer-Centric Decisions

A unique suite of collaborative consulting services, the SmartStart Services contain proven methodologies, models and tools.

Hit Pause and Assess Your Marketing Dashboard

More and more organizations are expecting their marketers to provide an actionable Marketing dashboard. Actionable dashboards answser 4 questions.

Improve your Marketing accountability and measurement.

How to Take Your Marketing Measurement Up a Notch

The journey to being a performance-driven organization begins with Marketing performance measurement and management. Avoid stalling out with these 6 tips.

How to Calculate the Value of Influence

Many marketers believe they acquire better customers through influencer marketing. An equation to calculate the value of influence.

Focus on Revenue is Not New Marketing Thinking

Marketing jointly and equally shares the generating revenue with our very important partners in the sales organization. But our job is broader than that.

How to Translate Marketing Data into Business Value

The real value of data is in the knowledge and wisdom we can derive from it. Here are four tips for translating data into business value.

How to Use Big Data to Support Managing Marketing Performance

Analyzing data (big and otherwise) enables fact-based decisions. Data analytics skills are vital for improving Marketing performance.

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