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How to Use Analytics to Identify Revenue Opportunities

Marketers employ analytics to solve and address key business initiatives, such as identifying new revenue opportunities or understanding customer value.

Make sure your customer experience is supported by your service model.

What Type of Customer Experience Do You Deliver?

CX encompasses all interactions across the entire life cycle of the customer relationship. Learn what you can do to improve your customers’ experience.

Measure Marketing effectiveness and efficiency

Efficiency vs. Effectiveness Metrics

Marketers Need Both Effectiveness and Efficiency Metrics In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. Effectiveness is doing […]

SmartStart Services™ | Customer-Centric Growth Acceleration Framework

A unique suite of collaborative consulting services, the SmartStart Services contain proven methodologies, models and tools.

Hit Pause and Assess Your Marketing Dashboard

More and more organizations are expecting their marketers to provide an actionable Marketing dashboard. Actionable dashboards answser 4 questions.

Improve your Marketing accountability and measurement.

How to Take Your Marketing Measurement Up a Notch

The journey to being a performance-driven organization begins with Marketing performance measurement and management. Avoid stalling out with these 6 tips.

How to Calculate the Value of Influence

Many marketers believe they acquire better customers through influencer marketing. An equation to calculate the value of influence.

Focus on Revenue is Not New Marketing Thinking

Marketing jointly and equally shares the generating revenue with our very important partners in the sales organization. But our job is broader than that.

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