What Business Needle is Customer Loyalty Moving?
An important but often missing step is to connect the value of customer loyalty back to a specific business outcome. Use these 5 steps.
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Category Ownership Strength as a Marketing Performance Metric
For some companies the ultimate game and measure of performance is category ownership. Explore two initial metrics that may be the easiest to use.
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Address Three Blind Spots to Plug Customer Defection
To stem the tide of customer defection, companies must better understand what really keeps their customers engaged and avoid these three blind spots.
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In the Age of the Empowered Customer How to Keep Customers Loyal
In the Age of the Empowered Customer, the following five capabilities can positively impact your ability to create and improve customer loyalty.
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Take A Criteria-Based Approach to Customer and Market Segmentation
The best way to avoid pursuing market and customer segments based on internal biases is to take a criteria-based approach. Start with these best practices.
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Customer Insights: To Focus Group or IDI that is the Question
An important consideration for selecting your research methodology is to determine which approach will yield the best customer insights.
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Three Steps for Creating a Customer Engagement Metric Linked to Profitability
The first question to answer is, “How will define customer engagement? How you define customer engagement affects how you will measure it.
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Innovation Starts with Understanding Market Requirements
Companies who keep a pulse on the market to support innovation initiatives using a customer-centric approach. Learn 5 steps for documenting market requirements.
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