Connect Customer Engagement to the Purchasing Process
It is worthwhile to develop customer engagement strategies that focus on creating a positive and consistent online and offline customer experience. That said, you need a measurement plan too, one that incorporates sentiment analysis.
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How To Establish Quality Research Panels
Research panels serve as an excellent vehicle to support your market intelligence and pursuit of customer insights. The quality of your panel is critical.
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Make Smart Performance Target Setting for Success
Performance target setting enables marketers to achieve superior performance management. Follow these 10 steps to improve your performance target setting.
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How One of these Segmentation Methods Improves Your Targeting
Your segmentation method provides focus and strategic direction. Every company can take the following four steps to to develop better segmentation.
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Why You Need to Take Your Pricing Strategy Seriously
How your price your products reflects a great deal about your business and products. Use these 3 elements to create your pricing strategy.
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Plunging into the World of Cross-Channel Analytics
In today’s environment we must often pull data from a variety of marketing vehicles from an email campaign, physical event, and an online advertising campaign to better understand purchasing behavior and correlate marketing programs with purchases. As organizations leverage both digital and traditional vehicles in their media mix, there has been an increased interest on multi-channel analysis to help measure the interaction of various channels such as web sites, customer service, phone support and print media to understand how these channels relate to each other and impact customer behavior.
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Bounce Back from Rejection With a Lead Scoring Model
3 steps to develop a lead scoring model to qualify opportunities & 5 measures for your lead qualification team reduces lead rejection.
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How to Use Laddering Research to Uncover the “WHY” Behind Customer Buying Decisions
Use a laddering research methodology to uncover the core values underlying a customer’s purchasing decision. Gain insight in to question WHY.
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