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Enter The World Of Cross-Channel Analytics

Cross-channel analytics requires path-to-conversion analysis and cross-channel synergy analysis. Your channel analytics should answer two questions.

Successful Best Practices for Deploying Customer Loyalty Programs

Loyalty is about developing a long-term relationship and ongoing preference. Learn how to make sure you create a successful customer loyalty program.

Take an Outcome-Based Approach to Maximize Your Marketing Budget

Best-in-Class Marketing orgs employ these 5 steps to create a Marketing plan and budget that connects investments with business results.

Four Metrics Categories for Measuring Social Media

Explore four metrics Marketers should consider when trying to create and measure the relationship between social media and customer engagement.

Ground Your Growth Plan in a Customer-Centric Strategy

Employ a 3-phase process to create a customer-centric strategic plan that builds long-term customer value and growth.

Your Checklist for New Product Success

Developing and launching a new product is one of the most expensive and riskiest efforts for any organization. It’s not uncommon for organizations to invest heavily in the development effort […]

Five Guidelines for Using Site Intercept to Survey Website Visitors

Follow these guidelines to use an intercept research method to secure feedback from website visitors and improve their experience.

data, analytics, data analytics, measures, data-driven decisions, investments, value

How to Escape the Marketing Effectiveness, Accountability Catch-22

Escape the Marketing effectiveness and accountability Catch-22 by embracing performance measurement. Invest in 3 areas to break the cycle.

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