VisionEdge Marketing's #SmartBusiness Blog VisionEdge Marketing

Bounce Back from Rejection With a Lead Scoring Model

3 steps to develop a lead scoring model to qualify opportunities & 5 measures for your lead qualification team reduces lead rejection.

How to Use Laddering Research to Uncover the “WHY” Behind Customer Buying Decisions

Use a laddering research methodology to uncover the core values underlying a customer’s purchasing decision. Gain insight in to question WHY.

Use More Ranking Response Options In Your Next Research Instrument

Learn why and how to use a rank order scale for customer and market research instruments. Explore the benefits of ranking over rating scales.

Set Up an Online Focus Group Like a Pro

Many companies are exploring online focus groups as a way to obtain qualitative data. Here’s how to set up one like a pro.

The Connection Between Behavioral Targeting and Personas

With marketing and customer acquisition costs increasing, more and more companies are exploring behavioral targeting. The promise of behavioral targeting is to KNOW which customers are interested in your products and […]

Maintain Your Brand’s Value or Face a Price War

When buyers don’t understand the value of a brand, then price plays a larger role in the decision making process. Three musts to maintain your brand’s value.

Design Your Customer Engagement Strategy to Improve Customer Experience & Increase Customer Value

It is important to have a well thought out customer experience and engagement strategy that delivers on these 4 elements.

The Makings of a Sales Ready Lead

B2B marketers can improve alignment and conversion with Sales by forwarding only those leads that are sales ready. Use these 7 guidelines.

Sorry, no posts matched your criteria.

“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.