Produce More and Better Qualified Opportunties
Qualified opportunities are the bridge between a contact and a customers. Qualified opportunities should meet these four criteria before going to Sales.
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Create Actionable Customer Profiles to Improve Results
Today’s customer-driven environment calls for creating more actionable customer profiles. Include 7 data sets to create actionable customer profiles.
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Customer-Centric Metrics Make Your Demand Generation Dollars Go Further
There are two key customer-centric metrics you can use to help make sure you’re using your demand generation dollars effectively.
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Solve the Mystery of Marketing Accountability
The intangible nature of Marketing can often may Marketing accountability a mystery. Solve the mystery with these four steps.
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Employ Pinpoint Prospecting to Improve Lead Quality
You can use an approach known as pinpoint prospecting to improve lead quality and demand generation. Follow these steps to create your prospecting strategy.
Read moreMake Your Marketing Plan a Navigation and Communication Tool
The purpose of marketing plan is simple – to create a navigation and communication tool that serves as a roadmap for finding, keeping and growing the value of customers. Because […]
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The Marketing Plan as Navigation and Communication Tool
Answer these 4 questions to ensure you have created a measurable customer-centric Marketing plan that is both a navigation and communication tool.
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8 Factors to Create a Lead Score
Use 8 factors for lead scoring to improve conversion and win rates, provide insight into engagement and purchase intent, and help faciliate alignment.
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