Thank you for attending VisionEdge Marketing’s session, “Measuring Beyond the Lead to Drive Revenue” at the 2012 Online Marketing Summit. We hope you took away at least one good idea.
You might recall that this presentation explored how successful companies leverage the customer buying process to configure marketing and sales systems, established marketing metrics related to the pipeline that identify marketing’s contribution beyond lead generation, and accelerate revenue. This session covered:
- A customer-centric alternative for creating an opportunity pipeline
- Using this approach to align marketing and sales and enable the two organizations to collaboratively accelerate revenue
- Six key measurable behavioral stages for developing, implementing and measuring Marketing’s contribution to the opportunity pipeline
- Measuring beyond the lead
- From scoring to nurturing to optimization
Per your request, follow this link to access the handout from the conference. You will be asked to log in or register to download the pdf from this landing page.
What comes next? Take a look at these other resources you may find useful:
Using the Customer Buying Process to Align Sales and Marketing and Create 3 Key Sales Enablement Tools Third Edition.
The newest edition of this workbook has now been released! Purchase the 54-page workbook that provides 15 worksheets to enable users to map their customer buying process, develop questions for persona creation, work though considerations for creating usage scenarios, guide the development of playbooks, establish business outcomes, performance targets and metrics for sales and marketing, and to inventory sales assets
White Paper: Don’t Waste Your Bullets: Using Customer Engagement to Accelerate Revenue and Improve Alignment.
Download our newest white paper that recommends six essential C’s marketers must understand to properly engineer a customer-centric buying pipeline and outlines how to use it to better accelerate revenue and align marketing and sales.
Download this white paper today
KeyPoint MPM Newsletter
Once you register to download the presentation, you will start receiving VEM’s KeyPoint MPM Newsletter. This monthly newsletter is dedicated to providing recommendations related to marketing accountability, metrics and dashboard development, processes for improving marketing performance and often includes research of interest to marketers.
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