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Every Marketing organization today is expected to be performance-driven. What does performance-driven mean? It means that the Marketing organization at a minimum operates according to these parameters:

We have found that performance-driven Marketing organizations excel in these four areas:
1. Clear standards of performance and metrics tied to business results
2. Results are tracked and reported against performance standards (dashboards)
3. Analytics and models derived from data are used to drive continuous improvement and facilitate customer-centric decisions
4. Well-defined processes to support the work of Marketing and technology implementation

These four areas are the foundation for achieving Marketing Performance Management (MPM) and Measurement and the key to Operational Excellence. The MPM journey is not one to be taken lightly. Our research has found that Marketing organizations who make the journey earn high marks from the C-Suite for their ability to impact growth, create customer value, and prove Marketing’s contribution.

Other studies have found similar results, such as the CMO Council study which found that companies with a “formal & comprehensive” approach to Marketing Performance Management:
• Outperform companies entering consideration phase
• See improved performance ratings of 29%, 32% & 37% better in sales growth, market share & profitability respectively

We’ll tell it to you straight – it is an arduous undertaking. It’s finishing the journey that is often the most challenging. Which is why our customers have selected us as guides. With our expertise you can make solid headway on all four of the areas.

Operational and Marketing Excellence Takes Performance Management and Measurement.

Ready to amplify your Marketing Performance Management? Choose one of these 2 options:

1. Collaborative Consulting: Our collaborative consulting approach helps you realize your MPM journey. Leverage VisionEdge Marketing’s expertise, to expedite your results, maximize knowledge and skill transfer, and benefit from a change management plan. We provide customized consulting engagements designed to address your unique needs. Together, we work hand-in-hand to build a best-in-class Marketing function for your organization that is fully aligned to business outcomes and ready to demonstrate and achieve excellence.
2. Inspire Your Team: Prepare your team for the MPM journey with a lunch and learn or workshop. All of our programs are dynamic and the focus is helping you put new ideas into practice right away.

 

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