Optimize and Measure Your Customer Touch Point Effectiveness and Engagement
You need a comprehensive strategy for executing and measuring customer touch point effectiveness in today’s engagement economy. Start with these 6 steps.
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Take a Customer-Centric Approach to Configure Your Marketing Technology
Avoid two potential pitfalls. Employ 5 steps to ensure you take a customer-centric approach when configuring your marketing technology.
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“Personas: Marketing Tools to Accelerate Sales” DemandCon Boston Presentation
Check out our Marketing’s session, “Personas: Marketing Tools to Accelerate Sales” which explores personas as a sales enablement tools.
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Putting the Multi into Channel Marketing
Channel specific metrics can be misleading. Sophisticated marketers are creating models that help with improve measuring multi-channel marketing.
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Enter New Markets on Solid Ground with Ecosystem Maps
Ecosystem maps serve as a valuable tool for getting the lay of the land in a new market and assessing the opportunity. They guide your entry to market.
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Plan for the Successful Launch of Your New Product
Long-term success is linked to new product ideations, innovation, and adoption. Use these 8 key components for your product launch plan.
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Improve Marketing Effectiveness and Performance with Skills, Processes, & Technology
An increased focus on Marketing effectiveness and performance takes three capabilities, solid processes, and an exceptional Marketing Ops function.
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Are They Hot or Not: Guidelines for Scoring Pipeline Opportunities
Companies who engage in effective lead scoring have a 192% higher lead qualification rate. Why are only 1/3 of B2B marketers in the practice?
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