The Marketing Plan as Navigation and Communication Tool
Answer these 4 questions to ensure you have created a measurable customer-centric Marketing plan that is both a navigation and communication tool.
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8 Factors to Create a Lead Score
Use 8 factors for lead scoring to improve conversion and win rates, provide insight into engagement and purchase intent, and help faciliate alignment.
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Seven Personas to Weave into Your Marketing Strategy
Segmentation and personas are among a marketers most important tools. This article characterizes seven personas you may want to weave into your strategy.
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Develop Your Contact Management and Relationship Marketing Strategy
How you manage you contact database has significant implications to your contact management strategy. Incorporate these three steps.
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Should You Invest? Find Out With Two Customer-Centric Metrics
If you’re lacking extensive data and analytics, this approach using two key customer-centric metrics will help you decide whether to continue to invest.
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Do Your Marketing Metrics Pass the “So-What” Test?
So you think you’ve selected the right Marketing metrics? See if your metrics meet the five variables to pass the “So What Test.”
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The Key Considerations for Creating Customer Advisory Boards
Customer Advisory Boards provide insight into customers’ strategic priorities will lead to real business value. 5 considerations for your CAB checklist.
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How 8 Common Sense Tips Help You Retain Customers
You may not be able to do everything you want to retain a customer. Use these common sense tips any every organization can use to retain customers.
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