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Seven Personas to Weave into Your Marketing Strategy

Segmentation and personas are among a marketers most important tools. This article characterizes seven personas you may want to weave into your strategy.

Develop Your Contact Management and Relationship Marketing Strategy

How you manage you contact database has significant implications to your contact management strategy. Incorporate these three steps.

Two customer-centric metrics to determine if its a good deal

Should You Invest? Find Out With Two Customer-Centric Metrics

If you’re lacking extensive data and analytics, this approach using two key customer-centric metrics will help you decide whether to continue to invest.

5 Ways to Know if Your Marketing Metrics Pass the Test

Do Your Marketing Metrics Pass the “So-What” Test?

So you think you’ve selected the right Marketing metrics? See if your metrics meet the five variables to pass the “So What Test.”

CAB, advisory boards, mutual benefit, plan,

The Key Considerations for Creating Customer Advisory Boards

Customer Advisory Boards provide insight into customers’ strategic priorities will lead to real business value. 5 considerations for your CAB checklist.

How 8 Common Sense Tips Help You Retain Customers

You may not be able to do everything you want to retain a customer. Use these common sense tips any every organization can use to retain customers.

Three Steps to Improve Qualified Lead Management

Establish a Lead Management Process Despite the number of CRM systems in play, we still hear the lament from both sides of the revenue partnership, “marketing doesn’t send over qualified […]

The Essential Building Blocks to Create Personas

Personas are the building blocks for customer-centric marketing. Follow these three steps to start creating your personas.

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