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6 C’s of Customer Engagement: BioAustin January Meeting

Thank you for attending the BioAustin Seminar and for your interest in Laura’s presentation, “The 6 C’s of Customer Engagement: Accelerate Revenue and Measure Marketing’s Contribution.” We hope you found it informative and took away at least one good idea! As promised, you can access the .pdf of Laura’s portion of the presentation. In the […]

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How to Master Customer Engagement

Posted by on Tuesday, January 7th, 2014 in Presentation

Customer Engagement is top of mind for every business today! The most common questions? What is it? How you achieve it?  How can you master it? These are the very questions,  VEM President, Laura Patterson, and All Inclusive Marketing CEO, Sarah Bundy, address in this webinar- entirely on the topic of customer engagement.  Listen to […]

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B2B Community Webinar–Using Data & Analytics to Improve Marketing Performance

Posted by on Tuesday, October 1st, 2013 in Presentation

Thank you for attending the B2B Community Webinar, “Using Data and Analytics to Improve Marketing Performance.” We hope you found it to be helpful and valuable to you and your organization. In this presentation, Laura covered: Approaches for leveraging data and analytics Keys to using data to prove and improve the value of Marketing Optimizing […]

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How to Use Big Data to Support Managing Marketing Performance

The ability to analyze data (big and otherwise) is what enables you to base decisions on facts, patterns and relationships rather than on your intuition.  Big data and analytics can be used by Marketing organizations to more accurately measure and monitor performance. Check out this presentation that addresses how to use big data to support managing your […]

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The Role of Performance Measurement and Accountability in Program Planning: Cipher

Posted by on Friday, April 26th, 2013 in Presentation

Performance measurement monitors and reports on a program’s progress and how well your programs are achieving  results against a  pre-selected performance measures.  Through data collection and analysis, you learn learn how well your programs are working, can determine whether improvements are needed and if so, where. This was the focus of the VisionEdge Marketing session, “Balancing […]

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Actionable Marketing Dashboard to Gain Insight Into Marketing’s Value: SMPS

Posted by on Wednesday, February 20th, 2013 in Presentation

Is it Time to Re-design your Marketing Dashboard? Many organizations now have teams that produce reports bursting with numbers, charts, and graphs as if they were Model T automobiles – all in the same fashion, but with only the basic features.  Often, these reports are referred to as dashboards. At VisionEdge Marketing, we have found in […]

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Connecting Marketing to Business Results: Is Your Dashboard Good, Bad, or Ugly: OMS 2013

Posted by on Monday, February 11th, 2013 in Presentation

What makes a good Marketing dashboard? First and foremost your Marketing dashboard connects the work of Marketing to the growth engines for the business. Marketing dashboards that contain metrics chains show the relationship between what constitutes success for your business and the contribution Marketing is making toward that success. When you think in these terms, […]

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Mastering the Six Principles of Marketing Accountability:Innotech

Posted by on Thursday, November 8th, 2012 in Presentation

Marketing accountability is more than a buzz-word. Marketers must demonstrate more accountability for the dollars they are given to invest. Steve Noble in his blog advises marketers “to focus on measurable program elements that are designed around business objectives.” Measuring marketing’s commitment to moving the needle regarding market share growth or an increase in customer […]

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2012 IFCA Annual Conference “The Making of an Actionable Dashboard” Presentation

Posted by on Monday, October 22nd, 2012 in Presentation

Thank you for attending VisionEdge Marketing’s session, “Gaining Insight into Marketing’s Contribution: The Making of an Actionable Dashboard” at the 2012 IFCA Annual Conference. We hope you took away at least one good idea. You might recall that this presentation provided the resources for marketers to be able to quantify Marketing Effectiveness and the impact Marketing […]

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Online Marketing Summit “The Making of an Actionable Dashboard” Presentation

Posted by on Monday, October 22nd, 2012 in Presentation

Thank you for attending VisionEdge Marketing’s session, “Gaining Insight into Marketing’s Contribution: The Making of an Actionable Dashboard” at the Online Marketing Summit. We hope you took away at least one good idea. You might recall that this presentation provided the resources for marketers to be able to quantify marketing effectiveness and the impact marketing is […]

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