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Posts Tagged ‘ customer data ’

Is a Land Grab the Right Growth Strategy for You?

Is a land grab growth strategy right for you? You must be able to leverage ALL three of these factors to make a land grab strategy work for you.

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Everyday Customer Analytics | ClearAction Value Exchange Members Event

Posted by on Thursday, April 18th, 2019 in

Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: What customer analytics matter. Using the customer lifecycle journey. Tree practical ways to acquire data to support analytics. Tips for presenting your recommendations. While this is a […]

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Create Actionable Customer Profiles to Improve Results

Almost every organization recognizes the importance of having useful customer profiles to support targeted marketing and sales efforts. A customer profile is a precise description of the characteristics of buyers for a specific product or service and typically includes information such as role, education, title, interests, and so on. Often, profiles are a precursor to creating […]

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Improve Your Customer-Centricity With Four Best Practices

Customer centricity is about using customer insight to steer Marketing decisions. A number of years ago, Deloitte and Touche conducted an important study on the financial merits of being customer centric. The study found that customer-centric companies were 60%  more profitable 2X as likely to exceed return-on-shareholder equity and Twice as likely to exceed goals for […]

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Do You Know Who Are Your Most Growable Customers?

Growable customers represent the future of your business. When nurtured properly, these growable customers (MGCs) will someday be your most valuable customers.

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