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Posts Tagged ‘ data ’

Are you good at the long and short game for performance excellence? | What’s Your Edge?

Marketing performance excellence takes being proficient at the the long game and short game. There are 12 clubs that every high-performance Marketing team should know when and how to use well. 

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What Your Peers Think is Critical for Future Growth – What’s Your Edge?

This episode captures highlights from the conversations with customer during the anniversary events. The highlights share their perspectives on the most important shifts in buisness over the past 2 decades, why the future must focus on growth and Marketing’s role. Check out the 3 steps you can take now to leverage Flash Foresight to help create the future.

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Why You Want to Keep Your Data Models Fresh

Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.

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Are the patterns in your data leading you in the wrong direction?

Quality data identified in patterns is pivotal for making high-confidence critical customer, product, and market decisions. Use these 5 criteria to make sure the patterns in your data are sending you in the right direction.

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Is a Land Grab the Right Growth Strategy for You?

Is a land grab growth strategy right for you? You must be able to leverage ALL three of these factors to make a land grab strategy work for you.

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Everyday Customer Analytics | ClearAction Value Exchange Members Event

Posted by on Thursday, April 18th, 2019 in

Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: What customer analytics matter. Using the customer lifecycle journey. Tree practical ways to acquire data to support analytics. Tips for presenting your recommendations. While this is a […]

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How to Keep Your Insights Supply Chain Flowing

Today’s real challenge is converting raw data into insights. Use these 5 steps to tackle this challenge is with a well-honed insights supply chain.

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Why a Data-Driven Marketing Culture Needs to Be at the Top of Your List

Marketing organizations are in an excellent position to lead the charge for creating a data-to-insights culture. Here’s how to build this culture.

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How to Use Attribution Models to Decipher the Right Mix

Create an attribution model that encompasses the data across the entire ecosystem of touches, channels, and content to produce the best results.

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How to Use Customer Insights to Spur Growth

Customer insights are mission critical in the “Age of the Customer,” where “empowered customers” make creating a growth strategy more complex.

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