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Posts Tagged ‘ data ’

Is a Land Grab the Right Growth Strategy for You?

Is a land grab growth strategy right for you? You must be able to leverage ALL three of these factors to make a land grab strategy work for you.

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Everyday Customer Analytics | ClearAction Value Exchange Members Event

Posted by on Thursday, April 18th, 2019 in

Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: What customer analytics matter. Using the customer lifecycle journey. Tree practical ways to acquire data to support analytics. Tips for presenting your recommendations. While this is a […]

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How to Keep Your Insights Supply Chain Flowing

One thing certain in today’s environment is that there is a never-ending supply of data. The real challenge is converting raw data into insights. One way to tackle this challenge is with a well-honed insights supply chain. The concept of a supply chain is ideal for this work. Supply chains convert raw materials – in […]

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Why a Data-Driven Marketing Culture Needs to Be at the Top of Your List

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, and research data, all of which are non-text data types – are leading the pack of data sources. All of this data falls into the […]

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How to Use Attribution Models to Decipher the Right Mix

How do you assign value to your channels and touch points? There are a variety of attribution model methods. For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across […]

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How to Use Customer Insights to Spur Growth

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% indicated that their companies are “are in the midst of business transformation planning or execution.” Business transformations are challenging.  A McKinsey study found that just 26% […]

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How to Utilize Data and Analytics to Improve Results

Results. The relentless focus on results is what JT McCormick, CEO of Scribe Media and a guest on the Ready, Set, Grow! radio program claims is the number one principle behind achieving growth. A study by Deloitte found that companies embracing and employing analytics make better decisions and are more likely to achieve key strategic initiatives. […]

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Are You Ready to Make The Shift to A.I.? (Part Two)

This is the second part of a two-part series. See our first section Should You Use A.I. in Your Marketing? on LinkedIn.  According to BPMonline Insights, nearly 40% of companies struggle to convert data into actionable insight. We know from our research, and that of others, that there is increased pressure on Marketing to measure […]

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How to Make Sure Adding Analytics Skills to Marketing is a Win

Numerous studies emphasize how central analytics is to business strategy. The CFO Alliance’s sentiment study highlighted the role of Marketing execution and performance to company success. A top strategic factor to achieving growth depends on how well Marketing impacts customer engagement and enables the company to tap new markets. Both of these capabilities require solid data […]

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Keep Your Focus On The Customer To Become An Analytical Competitor

Improving Marketing effectiveness and competitive advantage takes analytical prowess. In today’s abundantly rich data environment, keep an eye on the value creators, the best-in-class (BIC) marketers who build more skills around insights from analytics than their counterparts. These elite groups of marketers are more proficient at using data and analytics. Where are their priorities focused? […]

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