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Posts Tagged ‘ customer insights ’

Are the patterns in your data leading you in the wrong direction?

Quality data identified in patterns is pivotal for making high-confidence critical customer, product, and market decisions. Use these 5 criteria to make sure the patterns in your data are sending you in the right direction.

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Everyday Customer Analytics | ClearAction Value Exchange Members Event

Posted by on Thursday, April 18th, 2019 in

Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: What customer analytics matter. Using the customer lifecycle journey. Tree practical ways to acquire data to support analytics. Tips for presenting your recommendations. While this is a […]

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When You Need Research to Be in the Know and How to Do It

The best way to secure buy-in is to tie your market and customer research to an organizational priority and relevant quantifiable business outcomes.

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How to Use Customer Insights to Spur Growth

Customer insights are mission critical in the “Age of the Customer,” where “empowered customers” make creating a growth strategy more complex.

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It Doesn’t Have to Cost a Fortune: Three Tips for Cost Effective Research

Effective research to help your organization make better market, customer and product decisions to prove and improve the value of Marketing.

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Factors to Consider When Creating a Market Research and Intelligence Function

One of Marketing’s primary jobs is providing the company with a window into the customer and market. This takes market research and intelligence .

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How Marketers Can Use Data to Facilitate Connections

There is a role for data in establishing and maintaining personal connections. Check out these 2 tips for using data to make connections count.

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How to Use Analytics to Identify Revenue Opportunities

Marketers employ analytics to solve and address key business initiatives, such as identifying new revenue opportunities or understanding customer value.

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B2B Community Webinar–Using Data & Analytics to Improve Marketing Performance

Posted by on Tuesday, October 1st, 2013 in Presentation

Thank you for attending the B2B Community Webinar, “Using Data and Analytics to Improve Marketing Performance.” We hope you found it to be helpful and valuable to you and your organization. In this presentation, Laura covered: Approaches for leveraging data and analytics Keys to using data to prove and improve the value of Marketing Optimizing […]

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Yes, Virginia – You Need Both Social Media AND Market Research

You need to do formal market research in addition to your social media listening. Why you ask? Because social media listening is NOT market research.

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