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Posts Tagged ‘ customer insights ’

Everyday Customer Analytics | ClearAction Value Exchange Members Event

Posted by on Thursday, April 18th, 2019 in

Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: What customer analytics matter. Using the customer lifecycle journey. Tree practical ways to acquire data to support analytics. Tips for presenting your recommendations. While this is a […]

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When You Need Research to Be in the Know and How to Do It

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research Social listening provides an excellent way to monitor […]

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How to Use Customer Insights to Spur Growth

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% indicated that their companies are “are in the midst of business transformation planning or execution.” Business transformations are challenging.  A McKinsey study found that just 26% […]

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It Doesn’t Have to Cost a Fortune: Three Tips for Cost Effective Research

Effective Research For Better Business Decisions Effective research helps your organization make better market, customer, and product decisions.  It is one of the key ways you are both proving and improving the value of Marketing. Gathering the facts and data needed for analysis and ultimately insights, whether it is customer purchasing behavioral data, buying criteria, […]

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Factors to Consider When Creating a Market Research and Intelligence Function

Every Marketing organization today is expected to be data-driven and evidence-based.  These organization’s understand the importance of market intelligence for creating customer value, accelerating growth and successfully competing in the market. One of Marketing’s primary jobs is to provide the rest of the company with a window into the customer and market. This work requires market […]

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How Marketers Can Use Data to Facilitate Connections

At a Wharton Marketing Conference, the panel “Building Loyal Customers in the Information Age,” discussed that even though we have more data than ever before, personal connections, rather than random tweets and texts, are still the most effective way engage customers. Vanessa Rosdao, Global Director of Strategy and Connections for the multinational beverage company AB […]

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How to Use Analytics to Identify Revenue Opportunities

“We’re not going to make our revenue target for the fiscal year,” declared our customer, a VP of Customer Insights at a global technology company.  She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!”  I could tell she was feeling tired and discouraged. Does […]

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B2B Community Webinar–Using Data & Analytics to Improve Marketing Performance

Posted by on Tuesday, October 1st, 2013 in Presentation

Thank you for attending the B2B Community Webinar, “Using Data and Analytics to Improve Marketing Performance.” We hope you found it to be helpful and valuable to you and your organization. In this presentation, Laura covered: Approaches for leveraging data and analytics Keys to using data to prove and improve the value of Marketing Optimizing […]

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Yes, Virginia – You Need Both Social Media AND Market Research

A question that frequently came up during some recent conversations  “Do I need to do customer and market research when I have access to so much social media and web data?” We hate to break it to you, and because we do research this may sound defensive, but YES!

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Five Tips for Conducting Online Qualitative Research

There’s never enough money for research.  One way to keep reduce costs is to conduct qualitative research online. Many of the steps used in conducting offline qualitative research apply equally  to the virtual world. 5 Tips for Your Online Research Planning matters.  Developing an effective project management plan, coordinating the plan internally and communicating the […]

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